New Nature

New Nature is an Artemide LED floor lamp, 188 cm tall, designed in 2012 by Ross Lovegrove. The diffuser has openings shaped after the pattern of leaves, so the lamp casts a three-dimensional play of light and shadow onto walls and surfaces, and the light is indirect and diffused.

It works best in a living room, beside a sofa or in a corner with a light wall, where the shadow cast by the diffuser can be seen. With a height of 188 cm and a base 28 cm in diameter it also suits halls and work spaces.

Technical: 43 W LED source, 2700 K (warm white), 3132 lumens according to Artemide data for code 1157W10APP; the upper part is 20 cm in diameter; IP20 for indoor use. The lamp is made of technopolymer, aluminium and steel.

The version offered is NEW NATURE LED F 2700K – APP COMPATIBLE, in white. Through the design Ross Lovegrove wanted to emphasise natural geometry through the shapes of leaves.